Inquiry 4: Building Qloset

The question isn't whether we can build something—it's whether we should. Too often people build that which does not necessitate building. In this sense, how do we calculate value and put meaning behind it? How do we iterate from a basic, novice idea to something people choose without fail at the farmer's market of endless options?

The concept of Qloset was conceived while playing with Gemini's image generation way back when Nano Banana was starting to make some noise in early 2025. The vision hit immediately: people seeing their favorite clothes on their own bodies before buying. Falling in love with the garment first, then making the purchase.

Right now, thousands of innovative minds are seeing this same vision and it’s a race to be the premiere provider of this experience. Most will slap a UI over existing AI image generators and call it finished. Others will over-engineer it into oblivion. Who's going to translate this complexity into something simple enough for your nephew to enjoy and your parents to use when it’s time to do holiday shopping?

And here's the real question: do we even want static, boring photos of ourselves in different outfits? I don’t believe this in and of itself will change the world and the behavior of consumers.

Beyond the "wow, that's cool" reaction, do your friends actually want this? Do you?

I think I've found the differentiator—a way to make this technology meaningful. For now, I can only allude to Amazon. Hopefully I’m able to bring about this vision and the allusion can be understood.

The hardest part of any new product is having the idea and drive to create. What comes next is harder in a different way: maintaining an open mind. Finding opportunities to improve it every single day. Sometimes that means watching competitors build exactly what you want to build. Sometimes it's pure abstraction—pulling inspiration from something completely unrelated and seeing the connection others miss. I’m thinking how someone may look at Apple’s principal philosophies and apply it to their food business. Fundamentally, they are completely different businesses but the shared central principle can be greatness and stopping nothing short of it.

It's up to you to see those connections. And then to apply them.